The phrase “Digital marketing” is broadly accepted as the online web-based marketing and promotion of any type of product or service. Throughout primarily the last decade, and even beyond, utilizing the Internet to reach out to a bulk audience has become a mainstream marketing maneuver. The Internet has a planetary audience and this guarantees that a vast variety of people can potentially see and know about what you are selling.
Different strategies can be executed to tap into this huge audience and if done correctly, it will definitely reap great payoffs. Common techniques utilized in Internet marketing are search engine optimization, or SEO, direct marketing by e-mail, and building an e-mail subscriber list for re-marketing your new products. Google and Yahoo are the top search engines used by people to find what they are looking for.